3 Earned Media Resolutions for a Newsworthy 2019

With the new year right around the corner, it’s time to start thinking about setting yourself up for success with the press. Here are three tactics we recommend to maximize your earned media potential in 2019:

  1. Take inventory of all the content you’re putting out to the world. Whether it’s a blog post, white paper, social post, case study, emailer, or presentation, take note of it. Repurposing content is a lot easier when you have a documented repository to review.
  2. Put together a media wish list. What publications do you always see your competitors in that you’d like to be a part of? Which media outlets does your target audience turn to as a trustworthy resource?
  3. Outsource your PR efforts. Earned media companies like Impressi constantly work to get your name out there so you can focus on the highest and best use of your time. Introduce whomever you hire to your marketing team and/or existing marketing efforts to leverage their work and increase your company’s credibility.

Happy holidays, and here’s to a newsworthy 2019!

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