Earned Media & Employee Morale
Of course, earned media exposure is good for public opinion. Your company is essentially getting a third party testimonial from a reputable source, which increases external credibility. You know what they say, though. Internal PR is just as—if not more—important than external PR. Corporate culture and employee morale can float or sink a company. Proudly sharing awards and media mentions firm-wide can do wonders in terms of making people proud of where they work (and spreading the good word!). A few examples of where Impressi has helped clients spread their message far and wide through awards:
- AdvicePeriod: Inc. Magazine Best Workplaces
- Dataprise: Channel Futures Lifetime Achievement Award
- Wambi: PR News & Access Intelligence Top Women in Healthcare Award
- Tellus Design: Best of Houzz
Increasing earned media = increasing employee morale! Always remember to nurture your most important asset.