Don’t Be Ashamed to Brag
Another word for ‘marketing?’ Bragging. Well, tastefully bragging. The #humblebrag trend is still going strong.
I know it’s uncomfortable to talk to about how awesome you are (unless you’re into that kind of thing). This presents another reason why earned media is so great. You still get to showcase how extraordinary you are, but the fact that someone else is saying it makes it much more palatable for the public—and much for effective.
I can’t tell you how many business owners I’ve worked with that have issues with talking themselves up. Take the easy way out and invest in some earned media opportunities. Doesn’t “Inc. magazine named us a Best Workplace” sound better (and carry more weight) than “Our company is an outstanding place to work?”
So go ahead; invite others to explain how brilliant you are. Then share, share, share.