What I’ve Learned From Working With College Students

Impressi Marketing is a lean, mean machine. But for all of our four year existence, we’ve—at the very least—employed an intern. It just so happens that all of my interns have been young female millennials (or gen Z’ers, depending on which definition you use) attending USC, and have gone on to do some pretty cool things (one works at LinkedIn in Silicon Valley and one works at Uninterrupted in NYC). (I also have no doubt that my current intern, Bailey, will go on to accomplish great things, but for the moment, I’m pretending she’ll never leave.)

Working with college kids these past few years has opened my eyes to a few things:

  1. Scrappiness rules. If students don’t know the answer to something or how to do something, they can easily find it on Google (as long as their search engine researching skills are solid).
  2. I am not jealous of current students.
  3. They teach some pretty cool things in school these days.
  4. Nothing can replace real-life work experience.
  5. It’s exciting to see how new generations take the tools they have at hand (nowadays, mostly technology-related) and utilize them to express themselves.

I find myself wondering a lot about the world in which my daughter, Dylan, will grow up. It seems hard, but I’m pumped to see how it all turns out!

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