Archives

Short answer? Yes. Longer answer? Do your research, but generally, yes. Industry awards are sometimes frowned upon since many of them are, to some extent, pay-to-play. For some prestigious [...]

I’ve been fortunate to have had the opportunity to market both goods and services throughout my career. I started in financial services, offering services such as investment and portfolio [...]

While the “podcast” as we know it today has been around for well over a decade, the exponential consumption of the medium in recent years is undeniable. Podcasts offer a wonderful [...]

One of the backbones of our business at Impressi Marketing is using two tools to capture “low hanging fruit” press coverage opportunities. These tools are HARO and ProfNet, which are [...]

True, you could hire someone to write for you dirt cheap on a site like UpWork. While these sites provide a great option for a lot of different specialties, I would argue that writing is [...]

Note: This is different from my typical blog posts. It makes me uncomfortable, but I’m trying to sit in it. These are also only my points of voice as of today, June 9, 2020. As I hope all [...]

If you speak to me even somewhat regularly, you know that Hidden Brain is my favorite podcast, and I typically cannot have a single conversation without referencing the show. I love how [...]

We’ve all received emails about Coronavirus over the past few weeks from literally every company we ever subscribed to (honestly, I didn’t even know I was on half of these [...]

Impressi Marketing is a lean, mean machine. But for all of our four year existence, we’ve—at the very least—employed an intern. It just so happens that all of my interns have been young [...]

When it comes to marketing help, there are a ton of different directions you can turn—and pros and cons of each. One of the first questions teams ask themselves is whether they want to hire a [...]