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I describe Impressi as being in the “earned media” space. Earned media contrasts with paid media and owned media. Here’s a quick reference guide showing the differences between [...]

I am in the unique position to have lived in both worlds of product marketing and service marketing (not to mention, in the worlds of both a massive global organization and a small boutique [...]

Marketing and PR go hand-in-hand, and the lines continue to blur between the roles of both, which is a good thing! The “help me help you” line from Jerry Maguire applies to so many [...]

Of course, earned media exposure is good for public opinion. Your company is essentially getting a third party testimonial from a reputable source, which increases external credibility. You know [...]

As many of you know, I had a baby around a month ago. Thanks to the generosity of friends and family, we are neck-deep in baby clothing, gear, toys, and other thoughtful gifts. One of my oldest [...]

We all know the phrase, “You get out of it what you put into it.” This typically goes for any business investment. Your shiny new CRM system will not deliver on its promises of [...]

With the new year right around the corner, it’s time to start thinking about setting yourself up for success with the press. Here are three tactics we recommend to maximize your earned [...]

I often talk about how weaving earned media into your marketing strategy, especially with a model like Impressi’s, presents one of life’s very rare no-lose situations: You pay nothing until you [...]

SEO is a complicated topic. It could be (and probably is) its own course in graduate school, has a zillion different nuances, and employs constantly changing algorithms (in Google’s effort [...]

First, a story: I had been in touch with an editor periodically on behalf of my client, pitching various topics. Some resulted in placements, some didn’t. What happened next? That same [...]