Archives

If you speak to me even somewhat regularly, you know that Hidden Brain is my favorite podcast, and I typically cannot have a single conversation without referencing the show. I love how [...]

We’ve all received emails about Coronavirus over the past few weeks from literally every company we ever subscribed to (honestly, I didn’t even know I was on half of these [...]

Impressi Marketing is a lean, mean machine. But for all of our four year existence, we’ve—at the very least—employed an intern. It just so happens that all of my interns have been young [...]

When it comes to marketing help, there are a ton of different directions you can turn—and pros and cons of each. One of the first questions teams ask themselves is whether they want to hire a [...]

I know everyone always says not to for fear of what will show up, but do me a favor and Google your company. I’m going to guess and say that the first few pages of your Google search [...]

Another word for ‘marketing?’ Bragging. Well, tastefully bragging. The #humblebrag trend is still going strong. I know it’s uncomfortable to talk to about how awesome you are [...]

Let’s face it: We’re all out here selling pretty much the same things. Especially in service businesses, the actual offerings are not often distinct. What differentiates us is the [...]

Maybe. Maybe not. But in a world where some would say journalism is a dying art form, publications need advertising dollars now more than ever to stay afloat. Writers get flooded every day with [...]

As an Impressi client, you only pay when we deliver results. We love this business model because it undeniably puts us on the same team as our clients and, frankly, is just plain fair. [...]

I describe Impressi as being in the “earned media” space. Earned media contrasts with paid media and owned media. Here’s a quick reference guide showing the differences between [...]