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Content Marketing

Home / Content Marketing /
 Giving Your Sales Team Something to Sell
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By Dani
In Content Marketing, Earned Media
Posted October 8, 2019

Giving Your Sales Team Something to Sell

Let’s face it: We’re all out here selling pretty much the same things. Especially in service businesses, the actual offerings are not often distinct. What differentiates us is the [...]

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 Is Sponsored Content Sketchy?
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By Dani
In Content Marketing
Posted August 26, 2019

Is Sponsored Content Sketchy?

Maybe. Maybe not. But in a world where some would say journalism is a dying art form, publications need advertising dollars now more than ever to stay afloat. Writers get flooded every day with [...]

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 Creating Content for SEO
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By Dani
In Content Marketing
Posted October 4, 2018

Creating Content for SEO

SEO is a complicated topic. It could be (and probably is) its own course in graduate school, has a zillion different nuances, and employs constantly changing algorithms (in Google’s effort [...]

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 Opening Doors to New Opportunities
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By Dani
In Content Marketing
Posted September 11, 2018

Opening Doors to New Opportunities

First, a story: I had been in touch with an editor periodically on behalf of my client, pitching various topics. Some resulted in placements, some didn’t. What happened next? That same [...]

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 Your Brand and Media Connector
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By Dani
In Content Marketing, Earned Media
Posted August 2, 2018

Your Brand and Media Connector

At Impressi, we connect the dots between subject matter experts and the reporters writing about those subject matters. In other words, we connect brands with media. Oftentimes, brands and media [...]

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 Creating Brand Consistency Through Content
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By Dani
In Brand Consistency, Content Marketing
Posted May 2, 2018

Creating Brand Consistency Through Content

In my experience, the #1 reason a marketing professional is brought on board is because the business grew—and continues to grow—somewhat rapidly, and the branding is all over the place. When [...]

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 The Best Way to Combat Negative Press
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By Dani
In Content Marketing, Earned Media
Posted January 2, 2018

The Best Way to Combat Negative Press

Bury it with positive press! It sounds simple and perhaps trite, but it really is the best way to mitigate negative coverage of you and/or your firm. Of course, crisis management is a PR [...]

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 How to Create a Steady Flow of Content Ideas
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By Dani
In Content Marketing
Posted November 28, 2017

How to Create a Steady Flow of Content Ideas

You know you need to create content. You know you’re smart. You know you’re a subject matter expert. So, why is coming up with a topic so hard? And on top of that, a topic you may [...]

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 Elevating Your Company Coverage
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By Dani
In Content Marketing
Posted July 27, 2017

Elevating Your Company Coverage

So, you scored an earned media placement… now what? If the buck stops here, you’re missing out on some serious exposure. Here’s the route your coverage should take, whether [...]

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 The Loaded World of Impressions
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By Dani
In Content Marketing
Posted July 11, 2017

The Loaded World of Impressions

Forgive me for my passionate exclamations and ellipses here. This is my company’s namesake, after all… “Impression” is a loaded word nowadays: first impressions, last [...]

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