Content Marketing

When it comes to marketing help, there are a ton of different directions you can turn—and pros and cons of each. One of the first questions teams ask themselves is whether they want to hire a [...]

Let’s face it: We’re all out here selling pretty much the same things. Especially in service businesses, the actual offerings are not often distinct. What differentiates us is the [...]

Maybe. Maybe not. But in a world where some would say journalism is a dying art form, publications need advertising dollars now more than ever to stay afloat. Writers get flooded every day with [...]

SEO is a complicated topic. It could be (and probably is) its own course in graduate school, has a zillion different nuances, and employs constantly changing algorithms (in Google’s effort [...]

First, a story: I had been in touch with an editor periodically on behalf of my client, pitching various topics. Some resulted in placements, some didn’t. What happened next? That same [...]

At Impressi, we connect the dots between subject matter experts and the reporters writing about those subject matters. In other words, we connect brands with media. Oftentimes, brands and media [...]

In my experience, the #1 reason a marketing professional is brought on board is because the business grew—and continues to grow—somewhat rapidly, and the branding is all over the place. When [...]

Bury it with positive press! It sounds simple and perhaps trite, but it really is the best way to mitigate negative coverage of you and/or your firm. Of course, crisis management is a PR [...]

You know you need to create content. You know you’re smart. You know you’re a subject matter expert. So, why is coming up with a topic so hard? And on top of that, a topic you may [...]

So, you scored an earned media placement… now what? If the buck stops here, you’re missing out on some serious exposure. Here’s the route your coverage should take, whether [...]