Earned Media

We all know the phrase, “You get out of it what you put into it.” This typically goes for any business investment. Your shiny new CRM system will not deliver on its promises of [...]

With the new year right around the corner, it’s time to start thinking about setting yourself up for success with the press. Here are three tactics we recommend to maximize your earned [...]

I often talk about how weaving earned media into your marketing strategy, especially with a model like Impressi’s, presents one of life’s very rare no-lose situations: You pay nothing until you [...]

At Impressi, we connect the dots between subject matter experts and the reporters writing about those subject matters. In other words, we connect brands with media. Oftentimes, brands and media [...]

You don’t have to be first; you just have to be different. That’s a tip for anyone out there trying to generate press coverage. A lot of people assume that if they didn’t invent [...]

The fact of the matter is most companies do not have an unlimited marketing budget. When determining where to spend your precious marketing dollars, you have seemingly endless options: social [...]

By this point, most of us know the term “marking automation.” People were even tossing the phrase around when I started my career a decade ago. Essentially, it’s what’s [...]

As a small- or mid-size company, you know your news likely won’t make the front page of the Times. The general public probably doesn’t know about you or your firm, nor do they care. [...]

A results-driven model is far from the norm in the marketing and PR world. Typically, an agency will charge clients a monthly retainer—as a part of a longer-term contract—regardless of the [...]

Bury it with positive press! It sounds simple and perhaps trite, but it really is the best way to mitigate negative coverage of you and/or your firm. Of course, crisis management is a PR [...]