Earned Media

Short answer? Yes. Longer answer? Do your research, but generally, yes. Industry awards are sometimes frowned upon since many of them are, to some extent, pay-to-play. For some prestigious [...]

I’ve been fortunate to have had the opportunity to market both goods and services throughout my career. I started in financial services, offering services such as investment and portfolio [...]

While the “podcast” as we know it today has been around for well over a decade, the exponential consumption of the medium in recent years is undeniable. Podcasts offer a wonderful [...]

One of the backbones of our business at Impressi Marketing is using two tools to capture “low hanging fruit” press coverage opportunities. These tools are HARO and ProfNet, which are [...]

If you speak to me even somewhat regularly, you know that Hidden Brain is my favorite podcast, and I typically cannot have a single conversation without referencing the show. I love how [...]

I know everyone always says not to for fear of what will show up, but do me a favor and Google your company. I’m going to guess and say that the first few pages of your Google search [...]

Another word for ‘marketing?’ Bragging. Well, tastefully bragging. The #humblebrag trend is still going strong. I know it’s uncomfortable to talk to about how awesome you are [...]

Let’s face it: We’re all out here selling pretty much the same things. Especially in service businesses, the actual offerings are not often distinct. What differentiates us is the [...]

As an Impressi client, you only pay when we deliver results. We love this business model because it undeniably puts us on the same team as our clients and, frankly, is just plain fair. [...]

I describe Impressi as being in the “earned media” space. Earned media contrasts with paid media and owned media. Here’s a quick reference guide showing the differences between [...]