Earned Media

As an Impressi client, you only pay when we deliver results. We love this business model because it undeniably puts us on the same team as our clients and, frankly, is just plain fair. [...]

I describe Impressi as being in the “earned media” space. Earned media contrasts with paid media and owned media. Here’s a quick reference guide showing the differences between [...]

I am in the unique position to have lived in both worlds of product marketing and service marketing (not to mention, in the worlds of both a massive global organization and a small boutique [...]

Of course, earned media exposure is good for public opinion. Your company is essentially getting a third party testimonial from a reputable source, which increases external credibility. You know [...]

As many of you know, I had a baby around a month ago. Thanks to the generosity of friends and family, we are neck-deep in baby clothing, gear, toys, and other thoughtful gifts. One of my oldest [...]

We all know the phrase, “You get out of it what you put into it.” This typically goes for any business investment. Your shiny new CRM system will not deliver on its promises of [...]

With the new year right around the corner, it’s time to start thinking about setting yourself up for success with the press. Here are three tactics we recommend to maximize your earned [...]

I often talk about how weaving earned media into your marketing strategy, especially with a model like Impressi’s, presents one of life’s very rare no-lose situations: You pay nothing until you [...]

At Impressi, we connect the dots between subject matter experts and the reporters writing about those subject matters. In other words, we connect brands with media. Oftentimes, brands and media [...]

You don’t have to be first; you just have to be different. That’s a tip for anyone out there trying to generate press coverage. A lot of people assume that if they didn’t invent [...]