Earned Media

If you speak to me even somewhat regularly, you know that Hidden Brain is my favorite podcast, and I typically cannot have a single conversation without referencing the show. I love how [...]

I know everyone always says not to for fear of what will show up, but do me a favor and Google your company. I’m going to guess and say that the first few pages of your Google search [...]

Another word for ‘marketing?’ Bragging. Well, tastefully bragging. The #humblebrag trend is still going strong. I know it’s uncomfortable to talk to about how awesome you are [...]

Let’s face it: We’re all out here selling pretty much the same things. Especially in service businesses, the actual offerings are not often distinct. What differentiates us is the [...]

As an Impressi client, you only pay when we deliver results. We love this business model because it undeniably puts us on the same team as our clients and, frankly, is just plain fair. [...]

I describe Impressi as being in the “earned media” space. Earned media contrasts with paid media and owned media. Here’s a quick reference guide showing the differences between [...]

I am in the unique position to have lived in both worlds of product marketing and service marketing (not to mention, in the worlds of both a massive global organization and a small boutique [...]

Of course, earned media exposure is good for public opinion. Your company is essentially getting a third party testimonial from a reputable source, which increases external credibility. You know [...]

As many of you know, I had a baby around a month ago. Thanks to the generosity of friends and family, we are neck-deep in baby clothing, gear, toys, and other thoughtful gifts. One of my oldest [...]

We all know the phrase, “You get out of it what you put into it.” This typically goes for any business investment. Your shiny new CRM system will not deliver on its promises of [...]